Following is a quick start guide that can help you get setup with the basics of SEO for your Kartrocket store.
For those of you who don't know, SEO (Search Engine Optimization) is using the right keywords across your website so that search engines (Google) and eventually your users are served the right pages. Being relevant is extremely important, as that's the only way you can build organic search traffic by standing out in search results.
Find Your Niche Theme
So before doing anything else, make sure you narrow down to the niche for your online store. For example, if you're selling Indian ethnic, narrow down to your USP by category, style, design, source, work, etc.
Example: rather than going after the large category of "craft supplies", Kraftszone.in went specifically after the paper, stamp and dies sub-categories as their niche.
Now this theme runs throughout their Kartrocket website and that's what gives them the search engine ranking boost to be #1 for their category.
You can narrow down on your niche by looking at Google's related searches. So when you put your broad category in Google search, scroll down all the way to the bottom of the page:
You can keep drilling down till you find a niche that doesn't have too many competitors in Google, and that relates directly with the product you're selling and it's USP.
Keyword Strategy Across your Store
Once you've narrowed down to your niche theme, its time to start making changes to your Kartrocket store.
You should use similar themed keywords on the following properties:
- Your homepage meta data (title, description)
- Category and sub-category names, and subsequently top menu structure
- Product names
- Additional information pages
By using your keywords across your site and keeping them consistent you will surely gain traction in Google. Finally, lets go ahead and make changes to various sections of your site to get this into action!
Apply Your Keywords to Your Store
Homepage Meta Data
There are largely two main parameters here: Homepage Title and Description. This is what shows up in Google Search and is also considered the most important of all other content on your website.
- Go to SEO > Store Meta Information in the left navigation menu
- Fill out the Title, Description and Keywords fields.
I have used "Buy Cotton Printed Bedsheets in India - Free Shipping - COD" as the title for this example. You can check out your competitors in Google Search results in terms of how they're wording their title, or you can adjust this to taste -- but the important thing is that the 2 or 3 main keywords should be represented across the title, description as well as the keywords.
Category and Product Names
Depending on the niche and theme you've chosen, you should try and use as many of relevant keywords as possible in your Top Category Names and your Product Names. Kartrocket's onpage SEO engine automatically converts category and product names to page title and URLs to give you maximum SEO boost.
Once you're done with setting up your products and categories, you can still headover to the SEO URL and Tag generator to re-run all SEO keyword generation activity so we can be sure.
1. Go to SEO > SEO URL and Tag Generator in the left menu
2. Click on "Generate Product Meta Information"
Add the keywords "Buy" before the [product_name] keyword and the word "Online India" after the [manufacturer_name] template. Click Generate button next to Meta titles, Meta keywords and Meta Description
3. Click on "Generate Category Page Meta Information"
Similar to product titles, in the category titles, you can add "Buy" and "Online India" before and after the keywords. You can also add your primary niche keywords in the Meta keywords field. You can also use key phrases in the Meta descriptions field. Once done, click Generate against all three fields.
4. Click on "Generate Page URLs"
First click the "Canonical URL" checkbox and hit Save. After that, go ahead and Generate against all three fields. You can use the default settings.
Now that you've readied your website for SEO, read more about how you can submit your sitemap to Google and setup Google Analytics.